SERVICES

Let Us Handle The Tasks

A strong privacy program consists of proper and efficient management of items such as data subject requests and data mapping. Learn below how we can help.

Privacy Program 

The GDPR and CCPA have introduced a new operational challenge on companies. The regulations require constant monitoring of data subject requests, with required timelines to respond. They also require organizations to have proper reporting on their data inventory, along with properly structured agreements. At Marketing Privacy we believe this tasks shouldn’t be a barrier for businesses. Our services allow for you to have confidence in your Privacy Program.  

Managed Services

Every organization has a unique structure. Not all businesses have a need or a desire to hire internal FTEs to manage the day-to-day tasks that a required to be compliance with GDPR & CCPA. That’s where we come in. Our team will handle the action items to your specifications while offering suggestions on industry best practices. We are platform agnostic but platforms that offer certifications, such as One Trust, we require our team to achieve those prior to working on your account. This way you can be assured you have well trained members on your team. We can assist with: 

 

  • Data Subject Requests
  • Tag Management
  • Data Inventory  
  • Data Mapping
  • Privacy Shield & CBPRs
  • Legal Research
  • Data Processing Agreements
  • Privacy Roadmap

                                           

Strategy

Our approach is broken out into three disciplines: Evaluate, Research, and Implement. Through hands on consulting we are able to look at the unique challenges affecting our business. By understanding how you use personal data and the laws that impact you, we will provide guidance on how to approach privacy compliance. We can offer guidance in the following areas: 

 

  • Data Collection
  • Advertising Tech
  • User Experience
  • Data Architecture
  • Regulation Impact
  • Marketing Data
  • Analytics & Reporting

                                                                                                               

Technology

The operational impacts of privacy laws like the GDPR and CCPA are only part of the challenge. There are technical details that are essential to compliance. Our team can provide the needed skills to both assess and implement the proper structure. Alternatively we can work with your development team to provide suggested guidance. We can help in the following areas:

  • Tag Management
  • Cookieless Identity
  • Data Consent
  • IDFA & Mobile IDs
  • IVT and SIVT
  • Cross-Device Reports
  • Online Advertising

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