Totalsports Nike 2019 Concept Proposal

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Totalsports Nike 2019 Concept Proposal

This is a strategy and creative proposal that I did and presented for Wassp, a digital marketing agency, to Nike South Africa. The purpose was to pitch a Totalsports (local South African retailer) woman’s Nike experience.

THE PROJECT BRIEF

  • Design an elevated Nike product listing page and product listing page to make consumers feel as if they reached a sport destination.
  • Create communication across multiply Nike pages that will educate, inform & inspire sports.
  • Create communication that will speak to women across the Nike pages.
  • UX – Creating a seamless Nike UX throughout the shopping journey.
  • Design an elevated Nike product listing page and product listing page to make consumers feel as if they reached a sport destination.
  • Create communication across multiply Nike pages that will educate, inform & inspire sports.
  • Create communication that will speak to women across the Nike pages.
  • UX – Creating a seamless Nike UX throughout the shopping journey.

THE JOURNEY

Understanding and replicating the Nike emotional marketing. a brand that appeals to everyone.

  • Design an elevated Nike product listing page and product listing page to make consumers feel as if they reached a sport destination.
  • Create communication across multiply Nike pages that will educate, inform & inspire sports.
  • Create communication that will speak to women across the Nike pages.
  • UX – Creating a seamless Nike UX throughout the shopping journey.

Understanding and replicating the Nike emotional marketing. a brand that appeals to everyone.

  • Design an elevated Nike product listing page and product listing page to make consumers feel as if they reached a sport destination.
  • Create communication across multiply Nike pages that will educate, inform & inspire sports.
  • Create communication that will speak to women across the Nike pages.
  • UX – Creating a seamless Nike UX throughout the shopping journey.

THE JOURNEY

Understanding and replicating the Nike emotional marketing. a brand that appeals to everyone.

  • Design an elevated Nike product listing page and product listing page to make consumers feel as if they reached a sport destination.
  • Create communication across multiply Nike pages that will educate, inform & inspire sports.
  • Create communication that will speak to women across the Nike pages.
  • UX – Creating a seamless Nike UX throughout the shopping journey.

Understanding and replicating the Nike emotional marketing. a brand that appeals to everyone.

  • Design an elevated Nike product listing page and product listing page to make consumers feel as if they reached a sport destination.
  • Create communication across multiply Nike pages that will educate, inform & inspire sports.
  • Create communication that will speak to women across the Nike pages.
  • UX – Creating a seamless Nike UX throughout the shopping journey.

THE JOURNEY

Understanding and replicating the Nike emotional marketing. a brand that appeals to everyone.

  • Design an elevated Nike product listing page and product listing page to make consumers feel as if they reached a sport destination.
  • Create communication across multiply Nike pages that will educate, inform & inspire sports.
  • Create communication that will speak to women across the Nike pages.
  • UX – Creating a seamless Nike UX throughout the shopping journey.

Understanding and replicating the Nike emotional marketing. a brand that appeals to everyone.

  • Design an elevated Nike product listing page and product listing page to make consumers feel as if they reached a sport destination.
  • Create communication across multiply Nike pages that will educate, inform & inspire sports.
  • Create communication that will speak to women across the Nike pages.
  • UX – Creating a seamless Nike UX throughout the shopping journey.